Mushine
CX Journey Mapping and Product Innovation
Project Overview
Mushine had the vision and technology in place but needed to identify customer and business needs.
Objective
Create a design brief that will guide the hardware and user experience design and development process for the new product.
Approach
We began the project with questionnaires and UX research, followed by a stakeholder alignment workshop to ensure everyone was on the same page. From there, we developed a design brief that served as a roadmap throughout the design process, guiding us from initial ideation to a feasible final design ready for beta testing.
Duration
8 months total
6 weeks CX research and strategy
6 weeks product Innovation
20 weeks development support
Costumer Journey Mapping
Stakeholder Requirements
Customer Groups
Customer Groups
Target Customer Definition
Location
Lifestyle
Environment
Interest
Education/Job
Nutrition
• Living in bigger urban settings
• Most likely coastal metropolitans
• Interest in sustainability
• Tech-savy
• High interest in work-life balance
• Diverse and inclusive
• Apartments and townhomes
• Smaller spaces
• Smaller kitchens
• Modern interior
• Interest in nature & well being
• Interest in outdoor activities
• Interest in well designed products and “stories”
• Mid/high lever income
• Higher lever of education
• Jobs in big (tech) corporations
• High awareness of balanced and healthy nutrition
• Interest in organic and home-grown foods
• Interest in cooking
Iconic
Essential
Soft
Natural
Magical
Minimal
Neutral
Tactile
Simple
Transparent
Prototype Testing and Validation
