Mushine

Lander

Moom

Pioneer the Fungal Frontier

Mushine has presented us with groundbreaking technology, enabling the creation and precise control of a micro-environment that faithfully replicates the natural conditions required for optimal growth of a broad range of different kind of mushrooms. Our main mission is to establish a trustworthy and compelling brand while introducing their inaugural home mushroom cultivation device.

Innovation Design + Communication Design + Brand Development

Holistic Design backed by Research

To bring successful innovations to the market, it’s essential to establish a robust foundation. We advocate for a symbiotic relationship between research and design. Therefor we invited Amplinate to support us with the discovery and comprehension of insights during the entire process, from building the foundation to validate the design during beta testing.

Grow
Grow
Grow
Grow
Harvest
Harvest
Harvest
Cook
Cook
Cook
Eat
Concept Sketches
Mushine Concept B
Mushine Concept A
Mushine Concept C
Moom Testing

Somewhere between NASA and Mid-Century Modern

Simultaneously, as we refine the visual aspects of our physical and digital designs, we are also honing in on the narrative and values that will define the new brand. Our aim is to merge the excitement of the pioneering spirit with a contemporary, yet timeless, look and feel.

Logo Moom
logo moom 2
logo moom 3
Shirt 3
Shirt 2
Shirt 1
Mushine Laptop Screen